To set up your own store and start to sell on Tmall there are several steps to follow. Cosmetics in China : Top Marketing Strategies to Succeed in the Beauty Market, How to Enter China’s Huge Market for Senior Care [2021 Update], Tmall & JD are fighting over Western Brands, 5 tips for a successful Chinese New Year campaign, Health products (vitamins, supplements, …). Save my name, email, and website in this browser for the next time I comment. AdChina.io is one of the easiest ways to advertise and drive traffic in China. Tmall on the other hand can be a better fit for brands knowing that they want to make a long term commitment to the China market. Consumer Electronics. For more information see : Our Magazine is written by Benji (British), Olivier (French) and Philip (Chinese) with additional contributions from our team of experts on the Chinese market. JD is not as big as Tmall for fashion products and has a market share of around 10%. Over the last two decades, e-commerce giants Alibaba and JD.com have gone head to head for the title of leading online retailer in China. Multinational strategics have all reaped the … Have you conducted any market research on how your brand’s potential in China? Another important step is to find potential suppliers, which a seller wishes to represent in a store, and sign contracts. Aside from deep operational know how a TP maintains relationships with category managers from Tmall which is an essential part of succeeding on tmall. 2. The last important point for the sale, count between 1 and 2 months to start selling, it is the time that can take the approval process of Tmall. ... We help companies start selling online in Mainland China and Southeast Asia. Some fees represent a large sum depending on your type of business. info@xpandasia.com (+86) 0755-21846866, XpandAsia © 2020 All Right Reserved by us, Terms & Conditions | Privacy Policy | Help. Tmall provides brands with a storefront on its open access marketplace platform. Tmall Global. Expectations of Cost are also crucial considerations for any brand considering entering Tmall. Create a free account or book a demo with our sales team to get started. It was in 2014 that Tmall launched Tmall Global, a similar platform allowing foreign companies to sell their products directly in China. Since Tmall Global greatly facilitates the sale of foreign products in China, how can you be present there? We are a Digital Marketing Agency based in Shanghai. Entering Tmall Global is much simpler than any other option. For merchants with documents giving the right to distribute and sell a brand. This process was long and costly both in terms of time, money and effort. First, what do you want to sell on Tmall? 0. For discussion please Connect us On Skype Don't have skype Id Just CLICK HERE Which market(s)? And it is used to pay back customers who are not satisfied with products delivered to them if the products were counterfeit or not up to the standard advertised. Once the answers to these questions are validated, you can begin the process to start selling on Tmall Global. To Partner with us it is here. It’s not strange as the market has literally exploded the past years and will continue to grow in the future. In addition we find it crucial for brands to understand the basics of a launch plan, this shows brands what will be needed and required to successfully get the brand launched on a tmall shop. 2. Simply put Tmall Global is a sub platform under Tmall that allows international brands without a physical presence to sell their products to Chinese consumers in mainland china. If you want to make the most of the 11/11, start promoting earlier so you can catch customers attention (while the day of 11/11 could be too competitive/expensive to run extensive … To start selling on Tmall Global, merchants are allowed to use the business licenses of their home country. Having a Mandarin-speaking partner familiar with Chinese business such as the GMA team will be of great help. Lastly we find it helpful for brands to fill out the following questionnaire, in addition to helping brands access their readiness it allows us at Xpandasia to make a determination on weather or not the brand would perform well on Tmall or if another solution is needed. Here are our tips and steps that we suggest you follow …. Required fields are marked *. Do you have Chinese staff at your company’s headquarter that can do localization and adaptation work? And the icing on the cake, companies are paid in their currency, which greatly simplifies their transactions. The owner must be the formal representative of the brand. Start with A Discovery Contract for a Dedicated Proposal. Work with us to start selling on JD Worldwide or Tmall Global, and use our self-service platform to run campaigns and drive sales. May 9, 2020 | advertising in China, ecommerce China. https://xpandasia.com/ecommerce-operations/, Logo Art Work - Jpeg or png all variations, Logo Art Work - Logo Source file (PSD, AI, EPS), Marketing Materials - Company Presentation, Marketing Materials - Awards – Name and Picture of certificate, Marketing Materials - Overseas offline sales channel- shelf display photos, videos, Marketing Materials - Celebrity/kol endorsements photos, videos, Marketing Materials - Product usage/eating or drinking method, Marketing Materials - Press pictures and video, Marketing Materials - Additional relevant documents, Packaging/Label Artwork - Percentage of each ingredient, Packaging/Label Artwork - Production flow chart certificate, Packaging/Label Artwork - Flat label artwork, Import Documentation - Certificate of Free Sales, Import Documentation - Commodity Name in English, Import Documentation - Report of Analysis, Import Documentation - Packing List (3 copies), Import Documentation - Invoice (3 copies), Import Documentation - Bill Of Landing (Destination port is Yantian), Import Documentation - Wooden or Non-wooden Pallets Certificate    (To confirm material of the pallets), Trademark Documents - Trademark registration, Product Images - Upload all product images in High Definition, Certificates and Awards - Upload Certificates and Awards, Import Documentation - English Label for each SKU, Import Documentation - Certificate of Origin, Import Documentation - Production and Expiration Certificate (Of the stock being sent), Import Documentation - Health Certificate Issued By Brand. Marketing news and analysis for CEO, Entrepreneurs, and Top Managers. However, the procedures still required some efforts such as registering the foreign company in China, opening a Chinese bank account and stocks of products in China. Selling on Tmall The platform made it much easier for foreign brands to enter the Chinese market. All our Update & Tips about Business in China, Scan the Qr Code and get the best of on Wechat, Designed by Elegant Themes | Powered by WordPress, Manufacture and distribute your products in China: MANUAL for start-ups. Is there any other way to start selling on Tmall? Want to start selling on Tmall Global or JD Worldwide? In fact, unlike in Western countries, Chinese people buy online and pay via payment systems. Anyone can sign up and set up an account to start selling on Taobao. Selling your products on Tmall Global is a golden opportunity! What is the reason for coming in now? How to Sell on the new platform of Tmall Global ... joining Tmall Global is a good marketplace to start with. Tmall Global allows domestic Chinese online consumers to purchase overseas imported products, and it can be considered as an alternative entry strategy to reach Chinese online consumers. Guide on how to set up a Taobao shop to enter the Chinese market. Such trade model assumes the seller must be a legal entity (be an organization, an official manufacturer or a registered brand) offering their goods and services to end consumers – individuals. Besides operational and setup fees brands should be aware of in platform marketing cost, logistics cost, cost of using KOLS all which are crucial to a brands success on tmall. 4th Floor, A12 Aerospace Science Technology Square, Houhaibin Road Haide 3rd intersection, Nanshan, Shenzhen, China. With an abundance of brands and products being sold on tmall is good understand what the best performing products on Tmall are: While Clothes and fashion related products remain the largest category on tmall by sales volume, categories like baby products and cosmetics are huge growth categories. Today, Taobao has also become the most used online entrepreneurship platform.How can foreign … There is an effective alternative to sell your products on the platform: find a Tmall agent partner to sell your products on his platform. How to sell on Tmall Global? Small business: annual revenue up to $1M. When you decide to launch your online store on the Tmall Global platform, you have to pay 4 types of fees that can vary a lot: Deposit costs (up to € 25,000) Annual service fees (ranging from 5,000 to 10,000 € in general) Learn about how WPIC will help launch your Tmall flagship store To have a Tmall shop you must have a company registered in China and a merchant trading license to go along with it. And certainly the most important because you will be paid with Alipay, the most used payment system in China. WPIC Marketing + Technologies has launched and activated hundreds of brands on Tmall, JD and other e-commerce platforms. Book a demo with our sales team to get started. You may also be asked for other documents, such as the trademark registration certificate (in your country) or your trademark license agreement. By Kelly Kovack. You will also need to provide product descriptions in simplified Mandarin. There is also a part of subjectivity in your integration with Tmall Global since your brand must have sufficient assets to be competitive and sell on a platform of this scope. If you want to set up a storefront on Tmall China or Tmall Global, you will have to go through a thorough verifying phase, and if you meet all their requirements, only then will you be able to sell at Tmall. Do you have e-commerce setup/enabled at your home country/other countries already? In 2008, Alibaba’s Tmall spun off from Taobao, creating a more exclusive and official outlet for luxury brands, while JD.com expanded its reach from an everyday electronics retailer to a full-fledged e-commerce platform.To date, Tmall’s active users and its share in … For one in order to start a TMall shop or TMall Global shop, you must be the owner of the brand or an authorized reseller of the brand. In Exclusives, Insight, Retail. For merchants with two or more brands belonging to the same Tmall product category. Please feel free to comment and share our articles ! Selling your products on Tmall Global is a golden opportunity! The e-commerce platform also charges an annual service fee, which varies according to the product category and could be between USD $5,000 or USD$ 10,000. Cosmetics and Skin care. Marketing to China would like to explain Chinese Business and Marketing to the rest of the world. It was necessary to find a Chinese partner in order to create a Chinese company through a joint venture or else to create a WFOE (Wholly Foreign-Owned Enterprise). We deliver latest analytical research, market insight and industry updates to our audience. Required fields are marked *. Tаоbао Mall (Tmall) – a trade site based on Tаоbао platform, operating on B2C system (business-to-consumer). You will not only need to provide documents as proof that the brand belongs to you, but also as proof of compliance of your products with Chinese standards and regulations, a logistics plan, etc. Read more about market entry in China Taobao is Asia’s largest network retail business, founded by Alibaba group in 2003. Do you have Chinese social media setup? Sell Products On Alibaba: If you can strike a deal with manufacturers or suppliers in China, you can … If you plan to sell on Tmall (or Tmall Global), the easiest option is to find a Tmall Partner (TP) who can help you through the process. Then in 2008 was created Tmall, the e-commerce platform belonging to Alibaba which today is the leader of online commerce platforms in China. I know all of this mean sound discouraging but trust me, once you get accepted by TMall, you’ll attract higher quality customers. What is their China ambition? However, the requirements and the costs associated in order to establish a presence on the platform can be big barriers for companies. Thus, you don’t need to come up with the security deposit and yearly fee by yourself but expect a higher transaction cost per sold product – as the Tmall agent must ultimately cover their costs too. 0. First of all, entry preparation is required, which includes planning the business, evaluating required resources, potential customers and consumer demand. 6. Understanding what categories perform well on tmall is crucial to deciding which platform to position your brand on. Do they have a hero product(s)? It is allowed to sell one or more brands in one … Tmall Global 101: Selling Online to China Using Cross-Border e-Commerce . In sum Tmall Global is a good launch point for brands to test their products in the China market and is seen as a less risky entry point for foreign brands. We know exactly what steps to take to ensure you’re not caught up in red tape while your competitors gain market share. AdChina.io is one of the easiest ways to advertise and drive traffic in China. This option will allow you to not pay the deposit fees as well as the service fees, but there will be higher commission fees. China is a rapidly growing consumer market with more companies throughout the world looking for ways to develop their marketing, branding and communication that is relevant to Chinese consumers. To do this, you will have to prove certain things by providing documents. No one disputes the opportunities in China when it comes to the beauty category. Posted May 25, 2020. After that you can start to sell your products. But it’s not free, you have to take into account the costs of this presence. Marketing China- Smart Tips for Smart Business in China. Discovery Contract for Small Business. It’s mainly for international businesses to sell brand name goods directly to Chinese consumers. Indeed, having a local business, a Chinese bank account or registering your business is not necessary. For more information on Tmall and Xpandasia’s other E-Commerce services and to see how we can help your brand to succeed in China visit: https://xpandasia.com/ecommerce-operations/, Your email address will not be published. $1,500: Discovery Contract for Medium Business. Before Tmall Global was established, it was extremely expensive and time-consuming to start selling on the Chinese market. Selling online in China is the preferred choice for many foreigners who wish to penetrate the Chinese market. 5. Say goodbye to costly agencies that promise but never deliver results. When you decide to launch your online store on the Tmall Global platform, you have to pay 4 types of fees that can vary a lot: -Deposit costs (up to € 25,000) What Categories Sell best of Tmall? Tmall Global only allows genuine brands, so buyers can be confident that the product they order is authentic, and not a scam. Medium business: annual revenue up to $10M ... Alibaba’s Tmall Global is a cross-border B2C platform dedicated to official brand stores selling into China from the outside. Before getting started, ask us to study the market for you so we can then set up a comprehensive marketing strategy for your brand in China. Besides the location requirements there are several other differences between Tmall and Tmall Global including the following: Logistics: For Tmall all order fulfillment must be done from stock located within mainland China. However, marketers have the … Only for brands with a registered trademark (® or ™). Conclusion. XpandAsia establishes an easy route to new markets in China and Asia with full-service market entry solutions. Tmall Requierement. With its extremely popular shopping holidays such as double 11 and its staggering user numbers Tmall or Tmall Global should be a crucial part of every brands market expansion strategy for China. Is my brand ready to sell on Tmall? This report is designed to help international brands & retailers understand the intricacies of launching and scaling a store on Tmall Global, China’s largest import cross-border e-commerce platform.The report covers basic information on set-up requirements, user base analysis, category breakdown, and crucial tips on how to drive sales. How to Enter China’s Growing Training Market? According to Euromonitor International, China’s $62.8 billion beauty market is on track to expand 33.9 percent by 2023. Tmall Global (started in February 2014) makes it possible for foreign companies to sell directly to Chinese consumers. Yes, Tmall delivery services do cover the US. Tmall boast over 400 million buyers, and 70,000 brands. You had to register a local company, open a bank account in China, and send products to the local warehouse. With an abundance of brands and products being sold on tmall is good understand what the best performing products on Tmall are: Clothes and Fashion. Here’s an example of a top-selling Tmall product (a Casio watch): as you can see, the product page contains images of the product from multiple different angles, many of them showing the product being used. For example, you will need to provide a certificate/license to operate your business, the Tmall service contract, a copy of the brand owner’s ID, and a statement of account. Does Tmall ship to the US? We find it helpful to start with the understanding of what it takes to run a Tmall store and operational what’s involved. TP is and abbreviation for Tmall Partner, which is a qualified agent or service that operates your tmall shop. Our operations … The deposit fee required before setting up a store on Tmall is between $8000 and $25000 depending on your product category. Call us to discuss about your project, we will be happy to answer you! When you decide to launch your online store on the Tmall Global platform, you have to pay 4 types of fees that can vary a lot: -Annual service fees (ranging from 5,000 to 10,000 € in general), -Commission costs (ranging from 1 to 5% depending on the category of your product), -Payment processing fees (approximately 1%). China will soon become the world’s largest retail market in 2020 while overtaking the US market. The aim of this website is to inform readers about the market and provide insightful analysis. 7. We are dedicated to helping our clients grow in the Chinese market by implementing the most effective digital strategy to offer return on investment. Feel free to book a consultation call or use the many free resources on this website. The goods on Tmall Global are mainly imported. Want to start selling on Tmall Global or JD Worldwide? Baby and Maternity products. Amazon is currently selling shoes, toys, food and kitchenware on Tmall. We are passionate about marketing in the aptly named ‘mysterious orient’. For Tmall Global sellers, the requirements are that the stores are registered to companies with entities outside of Mainland China. Tmall required a deposit between USD$ 8,000 to USD$ 25,000 depending on the store format. Where and how to find a Business Angel in China? It started as Taobao Mall and a premium alternative to Taobao.com. China next Double12 (Shopping Festival) will arrive, it is a good event for Brands, here are our new Tips for Brands to Sell on Tmall. … This is why, as we advised you above, providing you with the ideal partner can only help you in your process of entering the Chinese market. The Following table gives a breakdown the major differences between the two platforms: Tmall and Tmall Global also vary in cost as illustrated in the table below, most notably the deposit cost for Tmall Global merchants can be higher as this is seen as a way to offer protection for consumers should there be disputes with product or customer experience. The lifestyles and habits of Chinese people are very different from those of Westerners. 1. It is perhaps for this reason that Tmall haven’t objected to Amazon setting up shop on its marketplace. As the largest online shopping platform, current business includes both C2C and B2C transactions. Tmall Global only accepts foreign merchants who … Tmall Global or Tmall, what’s the difference? In addition, it is not mandatory that the stocks of products are in China (which is not problematic since the Chinese are not sensitive to delays with regard to foreign products) and foreign products are well received by Chinese consumers! Tmall & Ecommerce Strategy for China Start eCommerce by defining your strategy, set your goals and marketing metrics, and choosing the right e-commerce app for you.
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